Saturday, February 23, 2008

Bill Keller: NYTIMES readers are slow and dense.

Media: That is what I get out of the piece.

The embattled executive editor of the New York Times defended its John McCain story Friday with a novel explanation for the flood of critical e-mails the newspaper received: slow-witted readers.

"Personally, I was surprised by the volume of the reaction," Bill Keller wrote in a Times Web site Q&A forum. Readers posted 2,000 comments and sent in 3,700 questions.

"I was surprised by how lopsided the opinion was against our decision, with readers who described themselves as independents and Democrats joining Republicans in defending Mr. McCain from what they saw as a cheap shot," Keller added.

The problem, Keller went on, is that readers didn't get it.

"Frankly, I was a little surprised by how few readers saw what was, to us, the larger point of the story."

That point, he said, was that McCain, "this man who prizes his honor above all things and who appreciates the importance of appearances, also has a history of being sometimes careless about the appearance of impropriety, about his reputation."

While some press watchers defended the Times, others said the problem wasn't dense readers.

"I don't want to fault the journalists," said Columbia University journalism Prof. Todd Gitlin. "But the article as it ran was a mess and not the highest point of journalism."

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