| Honda Motor Co. is coming out with hybrid cars starting early next year that will cost about $1,900 more than comparable gas-only models. The cost for the Detroit Three, according to industry analysts, could be lower market share as U.S. consumers continue their rapid shift to smaller, more fuel-efficient vehicles. Analysts say the new hybrids, including a gas-electric hybrid-only model to fight the popular Toyota Prius and a hybrid version of the subcompact Fit, will hit the market at the right time with gasoline prices continuing to rise. "It's a game-changer for the short term if they can get the products in the marketplace in the next couple of years before the domestics can come up with a significant volume of products that get high mileage," said Jesse Toprak, chief industry analyst for the auto information site Edmunds.com. Honda, which already has the most fuel-efficient lineup in the U.S., announced Wednesday that it will sell the new hybrid-only car in the U.S., Japan and Europe starting in early 2009. It has not determined yet where the Fit will be sold. The new models are a key part of Honda's strategy for the next three years that President Takeo Fukui outlined at Honda's Tokyo headquarters. |
Thursday, May 22, 2008
Honda hybrids may be nightmare for Detroit
Nation: If they can keep the price under 2000 bucks over comparable cars and great mpg over comparable cars, then I am interested.
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