|Honda Motor Co. is coming out with hybrid cars starting early next year that will cost about $1,900 more than comparable gas-only models. The cost for the Detroit Three, according to industry analysts, could be lower market share as U.S. consumers continue their rapid shift to smaller, more fuel-efficient vehicles.|
Analysts say the new hybrids, including a gas-electric hybrid-only model to fight the popular Toyota Prius and a hybrid version of the subcompact Fit, will hit the market at the right time with gasoline prices continuing to rise.
"It's a game-changer for the short term if they can get the products in the marketplace in the next couple of years before the domestics can come up with a significant volume of products that get high mileage," said Jesse Toprak, chief industry analyst for the auto information site Edmunds.com.
Honda, which already has the most fuel-efficient lineup in the U.S., announced Wednesday that it will sell the new hybrid-only car in the U.S., Japan and Europe starting in early 2009. It has not determined yet where the Fit will be sold.
The new models are a key part of Honda's strategy for the next three years that President Takeo Fukui outlined at Honda's Tokyo headquarters.
Thursday, May 22, 2008
Honda hybrids may be nightmare for Detroit
Nation: If they can keep the price under 2000 bucks over comparable cars and great mpg over comparable cars, then I am interested.