Thursday, July 9, 2009

GM has a minor hit on its hands, the Camaro.

Not exactly enviro friendly and great MPG which will make someone unhappy that its the only star vehicle for them.

Amid the gloom of bankruptcy and a miserable market for new vehicles, G.M.’s new Chevrolet Camaro muscle car is winning over consumers looking for a little excitement in a bland landscape of look-alike sedans and watered-down sport utilities.

G.M. sold 9,300 Camaros during the month of June — more than either its entire Buick or Cadillac divisions could muster on their own.

And with G.M. expected to emerge Friday from bankruptcy as a newly constituted company, it is hardly surprising that the Camaro will play a starring role in the company’s coming-out party and news conference at G.M.’s Detroit headquarters.

G.M.’s chief executive, Fritz Henderson, and new chairman, Edward Whitacre, plan to offer the Camaro as proof that a comeback is under way.

A product renaissance, of course, cannot be led solely by a retro-styled sports car that harks back to the horsepower hysteria of the 1960s. But in its short time on the market, the Camaro has brought some much-needed buzz to G.M. showrooms.

“You need excitement at G.M.,” said Joseph Phillippi, a principal in the firm AutoTrends Consulting. “And you certainly need something new.”

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