| Amid the gloom of bankruptcy and a miserable market for new vehicles, G.M.’s new Chevrolet Camaro muscle car is winning over consumers looking for a little excitement in a bland landscape of look-alike sedans and watered-down sport utilities.|
G.M. sold 9,300 Camaros during the month of June — more than either its entire Buick or Cadillac divisions could muster on their own.
And with G.M. expected to emerge Friday from bankruptcy as a newly constituted company, it is hardly surprising that the Camaro will play a starring role in the company’s coming-out party and news conference at G.M.’s Detroit headquarters.
G.M.’s chief executive, Fritz Henderson, and new chairman, Edward Whitacre, plan to offer the Camaro as proof that a comeback is under way.
A product renaissance, of course, cannot be led solely by a retro-styled sports car that harks back to the horsepower hysteria of the 1960s. But in its short time on the market, the Camaro has brought some much-needed buzz to G.M. showrooms.
“You need excitement at G.M.,” said Joseph Phillippi, a principal in the firm AutoTrends Consulting. “And you certainly need something new.”
Thursday, July 9, 2009
GM has a minor hit on its hands, the Camaro.
Not exactly enviro friendly and great MPG which will make someone unhappy that its the only star vehicle for them.