Friday, February 5, 2010

Apple kills off the $9.99 e-book price point.

Amazon tried to fight the good fight though a DOJ investigation in seeing if the major book publishers and Apple aren't getting together on this would be nice.

Amazon's ebook pricing structure has crumbled. Hachette's the third major publisher to push for the agency model, following MacMillan and HarperCollins: They'll set the ebook prices (higher, natch) and the bookseller takes a cut. The $9.99 ebook? Poof.

It looks the pricing model reportedly first proposed by Apple to publishers—from $12.99 to $14.99 as a suggested price for harcover bestsellers, though the publisher will set whatever price they want—is the way things are indeed going to shape up, so Steve Jobs wasn't idly riffing when he said the price difference between Kindle and iBooks would go away. MacMillan CEO John Sargent has specifically mentioned those same pricepoints as their baseline, so you can expect every other publisher will hew to that.

No comments:

Post a Comment