Thursday, April 15, 2010

Investors punish Activision over Infinity Ward defections.

If the mind numbing idiots at Activision manage to screw up Blizzard, all hell will break loose. The way they handled the IW people was amateur hour.

Activision has had some tough news of late with regard to Modern Warfare 2. On Monday, Jason West and Vince Zampella, creators of the game, announced that they had formed a new game development studio called Respawn Entertainment in partnership with Electronic Arts, Activision’s rival. The two men were top executives at Infinity Ward, the studio that created Modern Warfare 2.

Other defections have followed. Evan Wilson, an industry analyst with Pacific Crest Securities, said at least nine other employees had left Infinity Ward in the last few days, including top developers.

The defections come a little more than a month after Activision parted ways with Mr. West and Mr. Zampella, accusing them of insubordination for negotiating to work with other publishers, Mr. Wilson said. Activision and the two men are now engaged in lawsuits over, among other things, the fate of the intellectual property behind the Modern Warfare games.

At first, Mr. Wilson said, investors weren’t particularly piqued by the news. After all, developers and publishers can often have tensions over the way revenue is split, or around creative differences.

But Mr. Wilson said the continuing defections this week from Infinity Ward had given investors pause.

“Investors are starting to think Activision really ticked off a whole studio,” Mr. Wilson said.

No comments:

Post a Comment