She still loves a good deal — last year she spent a couple of thousand dollars on markdowns that day, the Friday after Thanksgiving — but Ms. Nyberg says that she does not want retailers to ruin the holiday for her or their own employees.
Ms. Nyberg is drawing the line now that major chains like Target, Macy’s, Best Buy and Kohl’s say they will open for the first time at midnight on Thanksgiving, and Wal-Mart will go even further, with a 10 p.m. Thanksgiving start for deals on some merchandise.
Retailers, eager to be the first to draw customers on one of the biggest shopping days of the year, are pulling the equivalent of the Republican primary shuffle by opening earlier and earlier than competitors.
Last year, a few stores, including Toys “R” Us, pushed into Thanksgiving.
But judging from the negative reaction among dedicated Friday after Thanksgiving shoppers on blogs, Twitter and Facebook, the wave of midnight openings this year has crossed a line.
Part of the objection is inconvenience. To be at or near the front of the line, shoppers say they will now have to leave home hours earlier — in the middle of the turkey dinner for some. But the wider objections reflect sentiments like those of the Occupy Wall Street movement, including a growing attention to the rights of workers and a wariness of decisions by big business.
Either way, many in the shop-till-you-drop crowd have had enough with Black Friday creep.
“I just don’t think that’s good business, in a sense, to make your employees come in on one of the biggest holidays of the year and cut their family time short,” said Ms. Nyberg, 31, a saleswoman in Villa Rica, Ga., for a molecular biology company. “With the economy the way it is, no one’s going to say, ‘I’m not going to do that, I’m going to quit or get fired over it.’ ”
1) No one is forcing you to shop on Black Friday and be away from your families.
2) The retail stores are opening up because of customer demand, if the customers didn't indicate they wanted to shop earlier, they wouldn't have done it.
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