The radio commercials are hard to miss, a boy and his father making dinner and talking about the benefits of Calfresh, the state-administered food stamps program.
While state budget problems have forced cutbacks in many social programs, state officials have actually launched a radio advertising blitz to get more people to sign up with Calfresh, because the program is federally funded.
The state spent $832,000 last year on advertising the program on radio in hopes of increasing the number of people signed up.
The commercials are credited with helping the state add 289,000 to the rolls of those getting food stamps.
Saturday, January 26, 2013
California officials proud of radio ads gained 289,000 food stamps users
This is what is considered a success, adding more welfare users for taxpayers to pay for forever.